Privacy Policy
Effective Date: May 4, 2026
Last Revised: April 30, 2026
Your privacy is important to us. To help you better understand our privacy practices, we provide this Privacy Policy, which explains our online information practices and the choices you can make about the way your information is collected and used. BLVD Residential Inc. and its affiliates and subsidiaries (“BLVD”, ”“Company,” or “We”) respect and value your privacy and want you to be familiar with how we collect, use, protect, and disclose information from you on our websites and mobile applications in connection with our services, including rental and management of our properties, property development, and construction (“Services”).
This policy applies to our collection of personal information (i.e., information that may identify, relate to, describe, reference or is capable of being associated with or could reasonably be linked, directly or indirectly, with you or your device) that we may collect about you or that you may provide when you visit the website https://www.blvdresidential.com (our “Website”) or mobile applications in connection with our services, including rental and management of our properties, property development, and construction (“Services), as well as our practices for collecting, using, maintaining, protecting, and disclosing that information. This Privacy Policy applies to consumers, including website visitors and potential job applicants.
This policy applies to personal information we collect:
- On this Website.
- In email, text, and other electronic messages between you and this Website or mobile applications.
- Us offline or through any other means, including on any other website operated by Company or any third party; or
- Any third party, including through any application or content (including advertising) that may link to or be accessible from or through the Website.
Children Under the Age of 18
You must be 18 years or older to user our Services. Our services are for a general audience, are not targeted at children, and do not knowingly collect personal information from children under 18 years of age unless provided by parents or guardians as part of our leasing records. If we learn we have collected or received personal information from a child under 18 without verification of parental or guardian consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at [email protected].
The Types of Personal Information We May Collect From You
We ask you for certain personal information to provide you with the products and services you request. Personal information we collect from you depends on how you interact with us and use our Website. We may collect the following information:
- Contact Information by which you may be personally identified, such as your name, postal address, email address, telephone number, or any other identifier by which you may be contacted online or offline (“personal information”);
- Financial and Payment Information needed to process rental payments and leasing applications including credit scores, bank account details, payment history, and credit card information.
- Account Information such as a user name and password, profile details you choose to provide, and feedback and reviews you may leave our Services.
- Application and Communication Information such as information in your lease application, job application, or in your communications with BLVD, including interactions with us online and in-person such as employment history, income verification, background check data, and other details required for tenancy or job applications. For those who signed up and previously consented to receive text alerts, this may include mobile telephone number, cell phone provider/carrier, and the date, time, and content of your messages.
- Internet Usage Information such as browsing history, search history, geolocation, IP address, information regarding your interactions with BLVD online, connection, the equipment you use to access our Website, and usage details.
- Inferences such as inferences drawn from any of the personal information identified.
- Automated or AI-powered Chat Interactions such as contact information, and any other information provided during interactions without chat functionalities. Note, however, we do not use automated or AI-powered tools, internally or through service-providers, to make decisions related to housing eligibility, creditworthiness, or employment.
- From you. Directly from you when you provide it to us when you apply for a lease or an employment opportunity, create an account, or otherwise use our Services, either online or in person at our leasing office or in our buildings.
- From devices you use when you interact with us online. This includes information collected through our Services and automatically as you navigate through the site from devices you use to connect to our Services. Information collected automatically may include usage details, IP addresses, and information collected through cookies and web beacons.
- From third parties and publicly available sources. This includes, but is to limited to, our business partner, websites that enable social sharing, social media sites, consumer reporting agencies, and from our service providers, vendors, our affiliates, or other individuals, businesses, and commercially available sources.
- The processing is necessary to perform an agreement between you and the Company;
- The processing is necessary for us to comply with our legal obligations;
- The processing is necessary to protect your vital interests or those of other individuals; or
- The processing is necessary for the legitimate interests of Company.
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
- Information about your device and internet connection, including your IP address, operating system, and browser type.
- Estimate our audience size and usage patterns.
- Store information about your preferences, allowing us to customize our Website according to your individual interests.
- Recognize you when you return to our Website.
- Cookies (or browser cookies) and Similar Technology. A cookie is a small file placed on the hard drive of your computer. Some of these technologies store data in the browser or on your device. Other technologies may use network-related or other information to recognize your device (e.g., IP address). Our Services use these technologies, for example, when you first request a web page and data is then stored on your computer or other device so the website or mobile application can access personal information when you make subsequent requests for pages from that Service. We and our partners may also use these technologies to gather personal information about how you view and use our Services and content and to connect your activity with other data we store about you. We and our partners may collect your personally identifiable information about your online activities over time and across different websites when you use the Services. These technologies may also be used to collect and store information about your usage of the Services, such as pages you have visited, other content you viewed, and search history. The use of these technologies helps us serve you better by understanding what you are interested in, tracking trends, measuring the effectiveness of ads, saving your preferences, and storing information you may want to retrieve on a regular basis. We also allow specific, approved partners to collect data from your browser or device for advertising and measurement purposes using their own similar tools. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. The Help section of your browser may tell you how to prevent your browser from accepting these technologies, such as cookies. To find out more about cookies, visit www.aboutcookies.org. Depending on the make and model of your phone, you may be able to use device settings to opt out of the use of certain device IDs for targeted advertising.
- Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
We do not sell personal information or disclose it to a third party for cross-context behavioral advertising.
We may collect, use, or otherwise process personal information that we collect about you or that you provide to us, including any personal information, depending on your relationship with us:
- To present our Website and its contents to you.
- To develop or improve our products and services.
- To process lease applications, execute lease agreements, and manage your tenancy.
- To process billing any payments.
- To provide you with information, products, or services.
- To send important updates, notices, and other communications to you.
- To execute our business processes, internal management, and reporting.
- To ensure the safety and security of Company and others.
- To debug our systems, to secure our online services, including our network and websites, and to debug our online services.
- To provide, market, and develop our products and services, including to maintain our websites, troubleshoot, provide customer and technical support, conduct data analysis, test and research, and better understand the interests of our renters and website visitors who use our services and products.
- To maintain the safety, security, and integrity of our Services, for example, by authenticating users and providing account security and fraud detection, which may include the use of automated or AI-powered services internally or through third-party service providers to verify your identity by comparing personal information you provide against other resources. We may also use your information to monitor, detect, and prevent fraud and improper or illegal activity.To fulfill any other purpose for which you provide it.
- To provide you with notices about your account, including expiration and renewal notices.
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
- To notify you about changes to our Website or any products or services we offer or provide though it.
- In any other way we may describe when you provide the information.
- To comply with legal requirements and/or to investigate or address claims or disputes relating to your use of the Services. This would include the use of your information to comply with our legal and regulatory obligations, to defend ourselves in litigation and investigations, and to prosecute litigations.
CCTV
We use CCTV video recording at our properties to protect the physical security of our properties and residents in line with applicable laws.
How We Disclose Personal Information
- We may collect, use, retain, disclose, and store personal information collected from or about you with any of the following entities and for any of the following purposes: To our subsidiaries, affiliates, vendors, payment processors, contractors, identification and authentication providers (e.g., providers that process biometric data), business and service partners, and others.
- Within the branches of our Company, including our construction branch and to property owners, if applicable, to provide information related to tenancy, property management, or financial matters.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of BLVD Residential’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by BLVD Residential about our Website users is among the assets transferred as part of the transaction.
- To fulfill the purpose for which you provide it.
- For certain analytics and improvement.
- For any other purpose disclosed by us when you provide the information.
- With your consent and direction.
- We may also disclose your personal information:
- To comply with any court order, law, or legal process, including to respond to any government or regulatory request as required by law.
- To enforce or apply our terms of use or other agreements, including for billing and collection purposes.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of BLVD Residential, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
- Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
Links to Third-Party Websites and Services
Our Website may contain links to third-party websites and other third-party content and services that are not operated by us (e.g., social media platforms, utility connection websites, and rent/easy-pay websites) that are neither owned nor operated by us. These third-party websites and content may collect, use, or disclose personal information in accordance with their own, separate privacy policies ours. We are not responsible for the privacy practices of these websites.
Please be aware that when you follow links to these third-party websites, your interactions with those sites will be governed by their privacy practices, and we encourage you to review and familiarize yourself with their privacy policies and practices, which are not governed by this policy.
Please note that if you found us through a locator service, please note that locator services are independent contractors and are not our employees or agents. The companies may fill out guest cards, schedule visits, or provide contact information. These locator services may have their own privacy policies. BLVD is not responsible for the privacy practices of these locator services.
Note that we do not sell your personal information or allow third parties to collect your personal information for targeted advertising.
Your Advertising Choices
When you use our Services, our third-party advertising partners, social media providers, and analytics providers may collect personal information about your online activity on our Services and on third party websites.
These providers may set web tracking tools (e.g., cookies and web beacons, as discussed further above) to collect information regarding your online activity. In addition, our advertising partners may use this information to deliver advertisements to you when you visit third party websites within their networks. If you would like more information about this practice, and to know your choices with respect to it, please either visit the Digital Advertising Alliance’s opt-out page (currently available at http://www.aboutads.info/choices/) or the Network Advertising Initiative’s opt-out page (currently available at http://www.networkadvertising.org/choices/). Please note that you may continue to receive generic ads that are not based on your preferences.
Your Marketing Preferences
We may periodically send promotional materials or notifications related to our Services. If you no longer wish to receive promotional marketing materials from us, you may opt out of receiving such materials. You may unsubscribe from receiving marketing or other commercial emails from us by following the instructions included in the email.
You may unsubscribe from text messages you previously consented to by following the prompt provided on our messages. We will work to comply with your request promptly.
There are certain service notifications and other non-promotional emails that you may not opt out of, such as notifications of changes to our Services or policies, information relating to your leasing application or employment application, or emergency text notifications to residents during emergencies.
Additional Information for Residents of California
California residents have certain rights with respect to their personal information pursuant to the California Consumer Privacy Act (CCPA); however, BLVD does not meet the threshold requirements for the CCPA. Regardless, we do not sell personal information (including but not limited to biometric or sensitive personal information) to anyone, including for marketing purposes.
Data Retention. We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Notice unless a longer retention period is required or permitted by law.
Authorized Agent
Depending on your state of residence, you may have the right to use an authorized agent to exercise a privacy right discussed above. If you are an authorized agent acting on behalf of a resident in California, you must be able to demonstrate that you have the requisite authorization to act on behalf of such resident. If you are an authorized agent trying to exercise rights on behalf of a BLVD user, please contact us at the contact information below with supporting verification information.
Shine the Light Disclosure
We do not disclose personal information as defined by California Civil Code § 1798.83 (the “Shine the Light Law”) with third parties, other than our affiliates, for their direct marketing purposes. If you are a California resident, you may request information about our compliance with the Shine the Light Law by sending an email to [email protected] or by sending a letter to BLVD Residential, Attn: Privacy (c/o Legal & Risk Management) 1021 Howard Ave, Suite D San Carlos, CA 94070. Any such request must include “Request for California Privacy Information” in the subject line and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through the email address or mailing address referenced above.
Changes to Our Privacy Policy
We reserve the right to change this Privacy Policy and its practices from time to time consistent with applicable privacy laws and principles. If we make changes to this Privacy Policy we will notify you by revising the date at the top of this Privacy Policy, and in some cases, we may choose to provide you with additional notice (such as adding a statement to the homepages of our website or sending you an e-mail notification).
Information Security
We use commercially reasonable administrative, technical, personnel, and physical measures designed to safeguard information in its possession against loss, theft, unauthorized use, disclosure, or modification. However, the confidentiality of information transmitted over the Internet cannot be guaranteed. We urge you to exercise caution when transmitting personal information over the internet. We cannot guarantee that unauthorized third parties will not gain access to your information; therefore, when submitting personal information to us, you do so at your own risk.
Contact Information
We welcome all requests, suggestions and questions concerning our use of your personal information. To ask questions or comment about this privacy policy and our privacy practices, contact us at [email protected].
Our Website may contain links to third-party websites and other third-party content and services that are not operated by us (e.g., social media platforms, utility connection websites, and rent/easy-pay websites) that are neither owned nor operated by us. These third-party websites and content may collect, use, or disclose personal information in accordance with their own, separate privacy policies ours. We are not responsible for the privacy practices of these websites.
Please be aware that when you follow links to these third-party websites, your interactions with those sites will be governed by their privacy practices, and we encourage you to review and familiarize yourself with their privacy policies and practices, which are not governed by this policy.
Please note that if you found us through a locator service, please note that locator services are independent contractors and are not our employees or agents. The companies may fill out guest cards, schedule visits, or provide contact information. These locator services may have their own privacy policies. BLVD is not responsible for the privacy practices of these locator services.
Note that we do not sell your personal information or allow third parties to collect your personal information for targeted advertising.
Your Advertising Choices
When you use our Services, our third-party advertising partners, social media providers, and analytics providers may collect personal information about your online activity on our Services and on third party websites.
These providers may set web tracking tools (e.g., cookies and web beacons, as discussed further above) to collect information regarding your online activity. In addition, our advertising partners may use this information to deliver advertisements to you when you visit third party websites within their networks. If you would like more information about this practice, and to know your choices with respect to it, please either visit the Digital Advertising Alliance’s opt-out page (currently available at http://www.aboutads.info/choices/) or the Network Advertising Initiative’s opt-out page (currently available at http://www.networkadvertising.org/choices/). Please note that you may continue to receive generic ads that are not based on your preferences.
Your Marketing Preferences
We may periodically send promotional materials or notifications related to our Services. If you no longer wish to receive promotional marketing materials from us, you may opt out of receiving such materials. You may unsubscribe from receiving marketing or other commercial emails from us by following the instructions included in the email.
You may unsubscribe from text messages you previously consented to by following the prompt provided on our messages. We will work to comply with your request promptly.
There are certain service notifications and other non-promotional emails that you may not opt out of, such as notifications of changes to our Services or policies, information relating to your leasing application or employment application, or emergency text notifications to residents during emergencies.
Additional Information for Residents of California
California residents have certain rights with respect to their personal information pursuant to the California Consumer Privacy Act (CCPA); however, BLVD does not meet the threshold requirements for the CCPA. Regardless, we do not sell personal information (including but not limited to biometric or sensitive personal information) to anyone, including for marketing purposes.
Data Retention. We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Notice unless a longer retention period is required or permitted by law.
Authorized Agent
Depending on your state of residence, you may have the right to use an authorized agent to exercise a privacy right discussed above. If you are an authorized agent acting on behalf of a resident in California, you must be able to demonstrate that you have the requisite authorization to act on behalf of such resident. If you are an authorized agent trying to exercise rights on behalf of a BLVD user, please contact us at the contact information below with supporting verification information.
Shine the Light Disclosure
We do not disclose personal information as defined by California Civil Code § 1798.83 (the “Shine the Light Law”) with third parties, other than our affiliates, for their direct marketing purposes. If you are a California resident, you may request information about our compliance with the Shine the Light Law by sending an email to [email protected] or by sending a letter to BLVD Residential, Attn: Privacy (c/o Legal & Risk Management) 1021 Howard Ave, Suite D San Carlos, CA 94070. Any such request must include “Request for California Privacy Information” in the subject line and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through the email address or mailing address referenced above.
Changes to Our Privacy Policy
We reserve the right to change this Privacy Policy and its practices from time to time consistent with applicable privacy laws and principles. If we make changes to this Privacy Policy we will notify you by revising the date at the top of this Privacy Policy, and in some cases, we may choose to provide you with additional notice (such as adding a statement to the homepages of our website or sending you an e-mail notification).
Information Security
We use commercially reasonable administrative, technical, personnel, and physical measures designed to safeguard information in its possession against loss, theft, unauthorized use, disclosure, or modification. However, the confidentiality of information transmitted over the Internet cannot be guaranteed. We urge you to exercise caution when transmitting personal information over the internet. We cannot guarantee that unauthorized third parties will not gain access to your information; therefore, when submitting personal information to us, you do so at your own risk.
Contact Information
We welcome all requests, suggestions and questions concerning our use of your personal information. To ask questions or comment about this privacy policy and our privacy practices, contact us at [email protected].